Corey Shapiro is not your average businessman. Self-described as a ‘visionary maniac’, Shapiro trades in a suit and tie for a pair of killer shades and classic sneakers, embodying the lifestyle that his world-renowned company Vintage Frames represents. From Diddy to Pharrell Williams, Amber Rose to Rick Ross, Shapiro’s frames have made an appearance on some of the most famous faces in the industry – each frame serving as a luxury statement piece, rather than just an accessory.
Two weeks ago Vintage Frames Company opened their flagship store L’Archive, located in the heart of St. Henri. Marking an illustrious ten years in the business, L’Archive serves as a statement in and of itself – the walls lined with leather-bound books, and shelves full of hand-picked frames on gold bars. With a trapdoor leading to the back of the store, the space itself is beautifully compact and ornate – a visual testament to a successful ten years of defying industry norms.
In celebration of the opening of Vintage Frames’ new store, we sent Corey Shapiro the Proust Questionnaire in an attempt to see what truly makes him tick. Check out his answers below.
What is your idea of perfect happiness?
Effortless motivation – when you get to the point where continuation is natural and exciting.
What is your greatest fear?
My greatest fear is of success itself. When you accomplish something, what’s next? I am motivated by movement, and always fear the movement coming to a halt.
What is the trait you most deplore in yourself?
The ability to be distracted by many projects. I must learn to do one project at a time to exert maximum efficiency.
I despise people pretending they know something about nothing. The worst thing in life is meeting someone that knows a little about something that professes to be the expert in that subject. Nothing irks me more then having half-witted conversations with people who profess to know, but have zero knowledge on the subject. People who like to debate for the pure sake of debating can stay the fuck away from me.
Which living person do you most admire?
There isn’t a particular living person that I admire. I am more partial to admire a type of person. I admire people who break boundaries and do their own thing. It is always inspiring to see people who make their tomorrow today!
What is your greatest extravagance?
I would say my 1979 Gucci edition Cadillac Seville. I purchased it in LA and it is one of the craziest things I own. When I drive the car I have to be prepared for the attention, not exactly low key.
I am confused. There is someone looking at me from the window taking pictures as if I don’t see them. I might just take off my shirt for fun!
What is the quality you most like in a woman?
Individuality for sure. I like women who are strong and comfortable in their own skin. They would also have to be equally prepared to accept me and my lifestyle. Not easy sometimes having to co-exist with my many businesses. A passion for what I do is a must. I have to feel that I am being supported for the greater good of the union.
Which words or phrases do you most overuse?
My son without a doubt. No matter what happens with me at the end of the day I have someone who is anxious to see me not for my accomplishments but for me. The pure unmatched love that I believe only to exist between father and child. My son would do anything for me, and I would move mountains for him.
If you could change one thing about yourself, what would it be?
Merging the two sides of my overly Gemini personality would be great. There has to be a middle ground between the calm and the storm. I have yet to find it, not sure if it’s a bad thing, or if I ever will.
What do you consider your greatest achievement?
I think overcoming my fear of exposing my real inner thoughts through the #MorningInspirations I write on Instagram. Despite what people close to me thought about it we are now heading on four years of constant daily expressions. It takes a certain person to put their greatest fears out on the table and turn it to inspirational reality.
I will always have a place in Montreal for many reasons. If I had to pick in Montreal it would be St-Henri. Most likely however I would live in Miami. Most of my clients and friends come through there on a weekly basis. That’s just enough to maintain a relationship, but not enough to get sick of them. The vibe is pleasant, and the weather is much better than Montreal.
What is your most treasured possession?
My neighborhood. I’m trying to play Monopoly in a certain neighborhood in Montreal. UGHHH (in his best rick Ross voice).
What do you most value in your friends?
The honesty and acceptance they have for me. Most of my friends have been rocking with me from when we were little kids. It has taken lots of guts and loyalty to bare with me though all the good and bad. There has been lots of bad to get to the good, trust me!
I’m trying to do this like Eddie Creatchmen.
Who are your heroes in real life?
I would say my grandparents and parents for many reasons. I don’t come from a place of riches, nor was it extreme poverty. They all provided me with different things that aided in my development. They allowed me (or had no choice, either one) to grow and become the person I am today. It wasn’t always easy dealing with me in the past. I took from them the good, bad, and had the opportunity to really make my own opinion of the middle ground!
What are your favourite names?
I think Dikembe. I was trying to name my son that but I got overruled. It wasn’t as historically funny to me as it was to others.
I have no regrets. I believe even my failures happen for a reason. I like to try things, fail, and move on. The importance of life is never to regret, just to replace. If you try something you can’t regret what the outcome is, you just need to get off your ass and try something new!
What is your motto?
“Fuck her right in the pussy!”*
*We’re going to assume he’s referencing this meme…
All photos by Philip Tabah.