Honestly, who doesn’t love a good coffee? As it turns out, Arcade Fire‘s Win Butler shares this sentiment, so much so that he’s created his own coffee brand. Introducing RaRa: a new specialty brand of coffee conceptualized by Win Butler and produced by La Colombe Coffee.

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Building on Arcade Fire’s Haitian connection, RaRa comprises of beans grown in the mountains of Haiti. RaRa is roasted in Philadelphia with proceeds from its sales going to Partners in Health and Haiti Coffee Academy.

Here’s a statement from Win Butler on RaRa:

Being in the mountains of Haiti, it is hard not to think about coffee. The elevation, the sunshine, the soil, and incredible people, who have been growing the plant on tiny family plots for centuries. Haiti is buzzing with potential and possibility, and coffee can be an important part of its rebirth!

I’d heard about what La Colombe was doing with their coffee academy so I approached them to see if they’d make this coffee for me, because coffee is so important to Haiti, and Haiti is so important to me and everyone in the band.

Really happy to share this with you, especially with all the funds going to Partners in Health, The Coffee Academy and Haiti.

Enjoy,

Win Butler.

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Playing with Arcade fire, Djing for The Posterz’ after parties, making coffee… one thing’s for sure: Win Butler’s got a lot going on. The next time you listen to some Arcade Fire, sip a cup o’ joe made by the man himself. Support the cause and buy some RaRa here.

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