For those of you who’ve recently thought: “the bacon fad is so 3 years ago,” think again. The Joe Beef guys, Frédéric Morin and David McMillan, have just packaged their own brand of bacon and brought it to an IGA near you!

Today is the first day they hit the shelves, so head down to your local IGA grocer and be the first to put some Joe Beef bacon in your fridge!